Assessor is a tool designed to calculate the likely profit or loss of a marketing campaign before it is run – and to pinpoint areas of highest potential for the campaign based upon the expected sales response rate and presence of the target market. Direct marketing at its best!
 

Targeter, Profiler, Trends, Assessor, Locator and the soon to be released Mapping are all supplied as part of the 'Tailored Packages' range.